Advertising operations for multi‑site publishers.
URads controls display and video advertising across a network of websites from a single system: which placements exist, which partners fill them, and what each one earns.
What URads manages
Everything between a publisher's pages and the advertising partners that pay for them.
Video advertising
Pre-roll, post-roll and pause advertising delivered into the video player using the VAST standard.
Placements managed centrally
Define a placement once and apply it to every site, instead of editing templates site by site.
Several demand partners
Each placement can be filled by more than one advertising partner, so no single partner controls your inventory.
Rules by country and device
Serve different advertising to different countries and device types.
Revenue reporting
Earnings by site, placement, partner and country, reported every day.
Partner accounts
Advertising and traffic partners sign in to see their own figures and nothing else.
How it works
URads sits between your sites and the advertising partners you work with.
Define placements
Set the advertising positions for your pages and your video player.
Connect partners
Add the advertising partners that will fill each placement.
Track earnings
Follow revenue for every placement and partner, day by day.
Specification
The essentials for a technical review. Further detail is available on request.
- Formats
- Display, and VAST video: pre-roll, post-roll and pause
- Scope
- Any number of sites under one account
- Demand
- Multiple advertising partners per placement
- Targeting
- Country and device type
- Reporting
- Daily, by site, placement, partner and country
- Licensing
- Per deployment. Terms on request.
Licence URads for your network
Tell us how many sites you run and which advertising partners you work with, and we will reply by email.